Get 16+ pages blue ocean strategy by kim and mauborgne pdf analysis in Doc format. View Blue Ocean Strategy from MKT 602 at National University of Sciences and Technology. They assert that these strategic moves create a leap in value for the company its buyers and its employees while unlocking new demand and making the competition irrelevant. 29Blue Ocean Strategy is a book published in 2004 written by W. Check also: ocean and blue ocean strategy by kim and mauborgne pdf Blue Ocean Shift is the essential follow-up to Blue Ocean Strategy the classic 36 million copy global best seller by world-renowned professors W.
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